MUMBAI: Thomson, through its Technicolor Digital Cinema business, announced that it will install digital cinema projection systems with Milwaukee, Wis.-based Marcus Theatres at the Cinema At The Renaissance 13-plex in Sturtevant, Wisconsin.
 
The Technicolor projection systems will deliver razor-sharp images and pure uncompressed digital sound to moviegoers, and will enable a new range of programming opportunities such as live concerts, sporting events, and 3-D. Additionally, the systems will be fully integrated with the current digital advertising system, allowing for seamless pre-show presentation in 2K resolution.
 
"Marcus Theatres has been an industry leader for over 70 years," said Technicolor Theatrical Services executive vice president and Technicolor Digital Cinema COO Curt Behlmer. "We look forward to working with them in their ongoing pursuit of providing their customers with the highest quality motion picture presentation available."
 
"Marcus Theatres is pleased to partner with an outstanding company such as Technicolor to test Digital Cinema in Milwaukee. Now our guests will be able to experience a wide variety of entertainment options – everything from 3D presentations, unique alternative content and the greatest Hollywood hits – all presented in digital cinema’s outstanding sound and image quality," said Marcus Theatres president Bruce J. Olson.