Fairmont & EMI Music launch new music platform online


MUMBAI: Looking for an innovative way to further enrich the guest experience and provide travelers with a hotel benefit "in tune" with their needs, Fairmont Hotels & Resorts has partnered with EMI Music on a new branded music program providing hotel guests with exclusive access to an impressive catalog of digital music.

Highlighting the new program is The Fairmont Music Store, an online portal housed on Fairmont’s award-winning website, which enables guests in North America to gain access to discounts on digital music and other music related experiences from one of the world’s top labels featuring artists such as Coldplay, Moby, Lily Allen, Keith Urban, Katy Perry, The Beach Boys, Secret City recording artist Patrick Watson and many more.

Through the new online music boutique, located at http://www.fairmontmusicstore.com/ and accessible at home, in the office, or at any Fairmont location in North America, site visitors have the ability to browse and download songs, albums, and distinctive Fairmont playlists from some of EMI’s top-selling musicians and emerging artists.

As part of the new music initiative, Fairmont is also extending discounts and additional benefits to members of its guest loyalty program: Fairmont President’s Club (FPC). Benefits range from a 15% discount for FPC members on any digital music purchased via the portal to priority access and ticketing privileges for special events and concerts featuring EMI artists.

"Music is very emotive, and it’s a universal expression that almost everyone on the planet can relate to. The Fairmont Music Store enables us to deliver a benefit that is not only meaningful, but also tailored to the individual. We’re excited to bring a personalized music experience to our guests and feel this is an innovative and interactive benefit that they’ll truly appreciate," said Brian Richardson, Fairmont’s Vice President, Brand Marketing & Communications.

"We at EMI are thrilled as our relationship with Fairmont continues to grow and flourish. Together we have created an online music store exclusively for Fairmont Hotels & Resorts guests to offer them the ultimate music fan experience with great convenience. Here they can explore our robust catalogue, preview exclusive content and purchase digital tracks from the personalized music store," said Deane Cameron, President of EMI Music Canada.