MUMBAI: Twentieth Century Fox and Apple announced Digital Copy for iTunes, which provides customers who purchase film DVDs with an additional Digital Copy of the movie. Just like movies purchased from the iTunes Store, an iTunes Digital Copy can effortlessly be transferred to iTunes and then viewed on a PC or Mac, iPod with video, iPhone or on Apple TV. The first DVD to make its debut with iTunes Digital Copy is the Special Edition DVD premiere of the Family Guy’s Star Wars parody Family Guy Presents: Blue Harvest.

Fox and Apple are planning to deliver many more DVDs with iTunes Digital Copy this year. “One of the most requested features DVD buyers have been asking for is the ability to get the movies they bought into their iTunes library,” said Fox Filmed Entertainment chairman and chief executive officer Jim Gianopulos. “We’re thrilled to offer such an incredibly simple way for our customers to get even more out of their DVD purchase, and we look forward to releasing many more DVDs this year with iTunes Digital Copy.”

“Now movie fans can easily transfer a free copy of the movie they purchase on DVD into iTunes,” said Apple CEO Steve Jobs. “DVDs containing an iTunes Digital Copy allow movie fans to get a copy of their movie which can be viewed on a computer, iPod, iPhone or on Apple TV.”