Mumbai: At the 45th MIPTV featuring Milia, the world’s audiovisual and digital content market, France Telecom chairman and CEO Didier Lombard will give a keynote address under the title Inventing a New Media TV Experience, where he will present his vision of France Telecom – Orange’s mobile and Internet brand – in the audiovisual sector through its TV Everywhere service.

The speech draws on the group’s technological and marketing innovations to offer television ‘where I want, when I want, how I want’, available across all screens, with on-demand content, interactive services and personalized advertising.

"Didier Lombard’s presence at MIPTV featuring MILIA 2008 shows how much convergence between telecoms and traditional television has become a reality," comments Reed MIDEM director of television division Paul Johnson. "With 170 million customers throughout the world and as many potential viewers, France Telecom is a major player in the international content market."

Starting 9 April, the MIPTV program is based on the theme of Audience on the Move this year and will examine the latest international trends in programming, advertising, broadband distribution, telco-media convergence, social networking and mobile media. The 45th MIPTV featuring MILIA takes place in Cannes from 7 – 11 April.