Hostess & DreamWorks partner for Madagascar 2 DVD release


MUMBAI: Hostess is partnering with DreamWorks Animation SKG, Inc. in connection with the DVD release of the hit animated feature Madagascar: Escape 2 Africa.

Starting 9 February, 2009 and running through 30 April, 2009, consumers who register online at will have the chance to win an animal adventure that includes a five-day trip to San Diego including airfare, hotel accommodations, spending money, and a five-day entry pass to the San Diego Zoo, Wild Animal Park and SeaWorld San Diego.

In addition, specially marked family-sized packages of Hostess Twinkies, Chocolate Cup Cakes and Donettes will offer a $4 mail-in rebate with the purchase of the Madagascar: Escape 2 Africa DVD and any two family-sized packages of Hostess products.

"The Madagascar: Escape 2 Africa promotion marks the second exciting collaboration for Hostess and DreamWorks Animation, following the successful Bee Movie DVD promotion last year. We’re confident that the chance to win an animal adventure will drive Hostess families ‘wild’ once again," said Snack Marketing at Interstate Bakeries Corp., makers of Hostess products vice president David Leavitt.

Madagascar: Escape 2 Africa is now available on DVD and Blu-ray.