Imax signs theatre deal in Ukraine


Mumbai: Imax Corporation and Ukraine’s Triumph have signed an agreement to add to the company’s roll-out of Imax theatres in the country. Kinokompaniya Triumf, which already had a deal to install two Imax theatres in the Ukraine, has signed on for a third theatre to be installed in Kharkov in 2011, with an option for a fourth theatre to be installed in the capital city of Kyiv.

Group of Companies Triumph installed its first Imax theatre in Kyiv last month, and its second system, which was upgraded to a digital projection system pursuant to the parties’ new agreement, is scheduled to be installed in the city of Odessa in 2010. There are now 13 Imax theatres scheduled to be operating in Russia and the Commonwealth of Independent States (CIS) by 2011. To date, Imax has signed contracts for more than 190 Imax digital projection systems, with 20 currently in operation and a total of 45-50 scheduled to be in operation by year end.

"Our new Imax theatre in Kyiv has already delivered impressive results with extremely happy customers as well as strong ticket and concession sales, and now we’re very excited to expand with more Imax locations," said Group of Companies Triumph general director Andriy Shpyg. "After just 20 days of operation, we sold 17,000 Imax tickets at a premium price, which demonstrates that The Imax Experience drives incremental attendance and revenue. The elimination of film prints and the reduced start up capital required for Imax’s digital projection system makes the Imax business even more attractive as we work towards expanding our Imax and multiplex network in the Ukraine."

"The Imax brand continues to get stronger in new markets internationally, thanks to partners like Group of Companies Triumph, who are dedicated to the marketing and delivery of premium entertainment experiences," said Imax co-chairmen and co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We’re very pleased with the impact that our digital projection system has made on exhibitor interest in Europe, and we look forward to continued growth in the region."