MUMBAI: LOVEFiLM and The Walt Disney Company UK & Ireland have signed a Transactional Video on Demand (TVOD) and Subscription Video on Demand (SVOD) feature film streaming deal, which sees LOVEFiLM become Disney’s first major partner in UK SVOD outside of the Pay TV window.

UK members of LOVEFiLM will be able to rent and stream a selection of titles from The Walt Disney Company’s portfolio of movies. LOVEFiLM members will be able to watch titles instantly as part of their subscription on the LOVEFiLM Player, either on the PC, via in-home connected devices or the PlayStation3.

The deal will see more than 50 films from Disney’s library become available to LOVEFiLM subscribers paying GBP 5.99 a month or more at no extra cost, including Bedknobs and Broomsticks, Dead Poets Society, Armageddon, Cocktail and The Hitchhiker’s Guide to the Galaxy.

Recently released Disney titles, such as TRON: Legacy, Tangled and I Am Number Four, will be available to watch instantly on LOVEFiLM’s TVOD (pay-per-view) service.

LOVEFiLM already rents all available Disney DVD and Blu-ray titles via its rental-by-post service.

LOVEFiLM CEO Simon Calver said, "Our customers will be excited to have even more great films alongside our existing physical and digital titles. This is a great endorsement of the popularity of LOVEFiLM, as Disney is one of the world’s leading studios. We look forward to working with Disney across new products as we expand our service."

The Walt Disney Company EMEA senior vice president and general manager – media distribution Catherine Powell added, "We’re working with innovative partners such as LOVEFiLM to offer our programming to viewers in evermore flexible, easy to access ways, and this agreement builds on our existing DVD rental partnership to further extend the availability of our films amongst UK audiences."