MUMBAI: Maven Networks has been selected by Gemstar-TV Guide to power its online video channels. Maven will work with TV Guide to launch next-generation broadband video experiences for TV Guide on its over 300 dynamically generated video players at www.TVGuide.com, delivering vast amounts of media and entertainment content to the site’s highly-engaged user base.

As evidenced by its vast popularity with audiences and advertisers alike, broadband video channels and online content syndication offer considerable value propositions for major media companies such as TV Guide. TV Guide has selected Maven to manage and monetize its vast library of video assets and tap into the value and opportunities that viral syndication presents. Maven enables TV Guide to manage its web video content workflow and publishing, create and quickly update state-of-the-art video user experiences, and offer its advertisers powerful analytical capabilities and enhanced video advertising opportunities. The Maven platform serves as an integral part of the technology foundation for TV Guide’s direct-to-consumer web video offerings and ad revenue generation efforts.

“There’s an old adage that content is king. Our video offerings already attract a sizable online audience, but with Maven’s viral syndication capabilities, we can continue to expand our user base. The Maven Internet TV Platform, combined with the knowledge and expertise of Maven’s Media Services team, provided us with the right mix of technology, processes and people to help execute this large, complex project,â€Â said TV Guide Online general manager Paul Greenberg.

“TV Guide is a powerful brand, and we’re excited to power its Internet TV initiatives. With Maven, TVGuide.com can expand its audience, enhance its viewing experience, and offer new opportunities to its advertisers,â€Â said Maven Networks founder and CEO Hilmi Ozguc.