MTV Networks Entertainment Group launches new video game division


MUMBAI: MTV Networks Entertainment Group (MTVNE) is launching 345 Games, a new video gaming arm of Comedy Central and Spike TV.

The new gaming unit will develop products based on the Entertainment Group’s franchises and brands and be fully supported on-air, off-air and online. The first two titles to be released under this new label will be from Comedy Central’s animated show Ugly Americans and Spike TV’s multi-platform series Deadliest Warrior.

MTVNE senior vice president, strategy and business development and 345 Games general manager Dan Yang said, "Comedy Central and Spike TV squarely target the video game audience. Our ‘Deadliest Warrior’ gaming franchise exploded out of the gate last season. With the launch of 345 Games, we are tapping into the passionate fan base of both Comedy Central and Spike and creating an enhanced interactive experience based on our hit shows and brands."

345 Games will work in close collaboration with the networks’ creative talent and will be supported by the networks’ marketing, digital and publicity departments. The gaming division also plans to partner with independent developers who are passionate about the product and the Comedy Central and Spike brands.

This summer, 345 Games will be releasing two new titles – the mid-July launch of Spike TV’s Deadliest Warrior: Legends and the August launch of Comedy Central’s Ugly Americans: Apocalypsegeddon.

Deadliest Warrior: Legends and Ugly Americans: Apocalypsegeddon will be available for Xbox LIVE Arcade and PlayStation Network for a retail price of $10.