Robert Oswaks promoted as president, mktg for Sony Pictures


Mumbai: Robert Oswaks has been promoted to president, marketing for Sony Pictures Television (SPT), it was announced by SPT president Steve Mosko. In this position Oswaks directs the development and strategic implementation of advertising, marketing, promotion and the media and client relations efforts for network, syndication and cable and new media programming, as well as corporate brand marketing activities.

In a commitment to further pursue new media marketing on behalf of its television and digital businesses, Oswaks has promoted Chris Van Amburg to vice president new media, digital and mobile marketing. In addition, Steven Gadecki has been named senior manager, new media marketing, Kendra Moore is now director, digital marketing and Allison Higgins has become senior manager, mobile marketing.

"Amburg has a talent for innovation," said Oswaks. "He maximizes the growing number of digital opportunities to market SPT’s diverse content."

Additionally, Rachel Mizuno has been upped to vice president, affiliate marketing. In this role, Mizuno develops and manages promotion and media plans for both first-run and off-network syndicated product. She also handles co-op and media budgets for off-network syndicated shows, serves as a primary contact for station clients in top markets, and works closely with internal departments to ensure the goals of SPT’s marketing efforts are met.

As head of marketing for SPT, Oswaks’ responsibilities cover first-run and off-network syndication, primetime and daytime series on broadcast and cable networks. It also encompasses telefilms and miniseries, family entertainment and advertiser sales, and domestic Pay-Per-View and Video-On-Demand marketing. In addition, Oswaks manages SPT brands as they are marketed in the DVD marketplace, including all branding and marketing elements of the record-setting launch of the Seinfeld franchise on DVD.

In his new role, Van Amburg is responsible for identifying new technologies, cutting edge applications, partnerships and media planning in the digital and new media worlds for use in marketing and promoting SPT’s traditional television programs, electronic sell-through business, digital networks such as "The Minisode Network," mobile games and mobile video networks. Van Amburg is also SPT’s point person with Sony Pictures Home Entertainment, managing the marketing of TV series as they move into the DVD marketplace.