MTV Networks inks programming partnership with Microsoft


MUMBAI: MTV Networks, has signed a programming partnership with Microsoft Corp. for Electronic Entertainment Expo 2010 (E3 Expo 2010.


MTV Networks will take viewers inside the spectacular controller-free games and entertainment with The World Premiere of Project Natal for Xbox 360 experience, a spectacular live performance imagined by Cirque du Soleil, and live to the Xbox 360 Media Briefing for game announcements, world premieres and breaking news on the future of the Xbox 360 video game and entertainment system.


"We look forward to making entertainment history again at E3 Expo 2010 and can’t think of a better partner than MTV Networks to exclusively share our news, experiences and Cirque du Soleil’s amazing creativity with an entirely new audience," said Microsoft senior vice president Interactive Entertainment Business Entertainment and Devices Division Don Mattrick.


"Project Natal is one of the most exciting new product launches of the year, and MTV Networks is the perfect partner to bring this one-of-a-kind event from Xbox and Cirque du Soleil to its viewers and passionate gamers all across the country," said  MTV Networks chief operating officer Rich Eigendorff .


The World Premiere of Project Natal for Xbox 360 experience, airs commercial-free, on MTV, on Tuesday, 15 June, at 3:30 p.m. EDT, and on Nick at Nite, mtvU, MTV Hits and Logo, Tuesday, 15 June , at 9 p.m. EDT.


SPIKE TV, will broadcast the Xbox 360 E3 Media Briefing. Set to air live and commercial-free on Monday, June 14, at 1:30 p.m. EDT, the Xbox 360 Media Briefing is an event where the future of the Xbox 360 system is revealed. Hosted by SPIKE TV’s Geoff Keighley from the Wiltern Theater in Los Angeles, Project Natal and Xbox LIVE, new game announcements and world premiere demos, of upcoming Xbox 360 exclusive games, Halo: Reach, Gears of War 3 and Fable III. Xbox 360: The Future Revealed, airs live on Monday, 14 June, from 1:30–3 p.m. EDT.


MTV Networks’ will provide live, video streams on the Internet of both the Xbox 360 Media Briefing and the world premiere of Project Natal, powered by the global Akamai HD Network platform. In addition, will present exclusive live pre- and post-shows for the Xbox 360 Media Briefing on 14 June, with additional video game world premieres and announcements.