Online gaming subscribers to increase 20%: study


MUMBAI: While video game console shipments decline during the global recession, growth in online gaming subscriptions is expected to be strong due to a sizable console installed base and growing consumer awareness of online gaming, according to In-Stat.

Console and handheld subscriber growth combined will grow a projected 20.4% between 2005 and 2013.

“Unit sales of game consoles will decline moving into 2010, as a result of both the weak economy and a peak in each vendor’s video game console lifecycle. The key vendors, including Microsoft, Sony and Nintendo, are staking out their online strategy to generate incremental revenue and promote brand loyalty,” says Stephanie Ethier In-Stat analyst.

Recent research by In-Stat found the following:

* Each of the three key vendors is positioned to generate hundreds of millions of dollars in annual online gaming revenue from online service subscriptions, download revenue and/or online advertising.

* Microsoft’s Xbox Live service will clearly lead, with projected revenue of over $1 billion in revenue annually by 2013.

* Worldwide broadband subscriptions will reach 562 million in 2009. The combination of broadband, installed home networks, and pervasive Wi-Fi in gaming devices is fueling online gaming subscriber growth.

* In 2008, total video game console unit shipments reached 88 million worldwide, up 7% from worldwide unit shipments in 2007.

The research, “Despite Slowing Console Sales, Online Gaming Subscriber Growth Continuing Worldwide”, covers the worldwide market for online gaming. It does not forecast PC online gaming or casual gaming.