MUMBAI: Muvico Theaters has completed the current phase of its digital conversion. The exhibitor now has five theaters equipped with Sony 4K digital cinema technology for a total of 89 screens, of which 17 are outfitted for 3D by combining Sony’s single-projector 3D lens system with RealD 3D technology.
Muvico’s locations have had great success with 3D screenings, and the exhibitor is gearing up for the heavily anticipated release of Sony Pictures’ Kenny Chesney: Summer in 3D.
In addition to 3D, Sony’s Digital Cinema Solutions and Services (DCSS) group has actively provided Muvico’s locations with alternative content programs focused on in-theater gaming and digital cinema music events. Muvico successfully led a Sony PlayStation gaming in-theater event at two key locations, Chicago and Los Angeles, for the gaming title, Uncharted2: Among Thieves.
“Muvico is more than just a ‘movie theater chain,’ it’s a total entertainment company. Its vision for the modern movie theater is far-reaching, and extends beyond the auditorium and into the lobbies, restaurants, and more. They are pioneers in the effort to create movie theaters as ‘digital destinations.’ We’re thrilled to be working with such a groundbreaking organization, providing them with the best technology foundation as they move forward with their 4K digital conversion,” said Sony digital cinema division senior vice president Gary Johns.
The DCSS group’s focus is to install Sony 4K projection technology, in addition to providing integration, installation, maintenance and technical support.
“Muvico continues to be at the forefront of technology, utilizing Sony 4K projection, to provide the highest definition in cinema. Sony has leveraged its entire breadth of resources to help us offer diverse alternate content programming, enhancing what is already a unique movie-going experience,” added Muvico president and CEO Hal Cleveland.