MUMBAI: Rentrak Corporation has entered into an agreement to provide Eurocinema with on-demand measurement services – a deal that further increases Rentrak’s U.S. and Canadian market share.

"In order to maximize revenue, it’s critical to have timely and actionable information on the U.S. and Canadian on-demand environment. By using OnDemand Essentials, Eurocinema will be able to more accurately assess its audience and determine ways to increase its usage," said Rentrak senior vice president of business development, advanced media Carol Hinnant.

Eurocinema offers a host of contemporary European and international feature films to US and Canadian viewers via cable, satellite and broadband services. Recent on-demand film offerings include a variety of award-winning and critically-acclaimed docudrama films.

"Rentrak service allows us to better understand our audience preferences and maximize our marketing efforts. It is a very useful tool for us when it comes down to choosing our programming," said Eurocinema CEO Sebastien Perioche.