Napster and U.S. Cellular expand Integrated Music Program


Mumbai: Napster (Nasdaq:NAPS), the pioneer of digital music, and U.S. Cellular Corp. (NYSE:USM), one of the nation’s largest wireless service carriers, announced a marketing agreement that will bring a free, 30-day trial of the Napster To Go service to U.S. Cellular customers who purchase the brand new HTC Touch mobile handset.

Napster and U.S. Cellular will partner on promotional efforts for music-to-handset sideloading, which makes it easy for consumers to experience the award-winning Napster To Go subscription service, and enables them to access Napster’s catalog of more than six million songs, expert programming, and exclusive content. The companies will offer the service through in-box promotions via retail and carrier channels in the U.S.

"Customers want to start using their phone and all of its features right out of the box, and this is one way we provide that outstanding customer experience," said U.S. Cellular chief marketing officer and executive vice president Alan D. Ferber.

"U.S. Cellular’s extensive, high-quality network and deep commitment to customer satisfaction make the company a valuable partner to Napster," said Napster president Brad Duea. "We are very pleased to expand this relationship, which supports our focus on driving adoption of our subscription model by partnering with leading carriers and joining to music-enabled cell phones."