MUMBAI: KNBC president and general manager Craig Robinson has been named EVP – chief diversity officer for the company, reporting directly to NBCUniversal CEO Steve Burke.

He takes over the role from Paula Madison, who retired from NBCUniversal in May. Robinson begins his new role on 15 August and will continue to serve as KNBC’s General Manager until a replacement is named.

Burke said, “Diversity is one of our company’s biggest priorities, and I’m pleased that we could look within our own ranks and tap an accomplished leader like Craig to fill this important role. Craig has been actively involved in many of our diversity programs and his understanding of our company, its people and its culture will be invaluable as we continue our work to establish NBCUniversal as a leader in this area.”

Robinson will help define, enable and foster a corporate culture that values diversity of talent, ideas, values and backgrounds across all parts of the company. He will act as the main liaison between NBCUniversal and key national and local figures and will oversee the company’s diversity commitments, working closely with senior executives to promote these efforts throughout the organization. Robinson will also be instrumental in guiding the company’s multiple internal affinity groups, and he will serve as a member of Comcast and NBCUniversal’s Joint Diversity Council.