NVCP to release a slate of iCarly products


Mumbai: Television-based licensing organization Nickelodeon & Viacom Consumer Products (NVCP) will announce the first consumer products based on the series iCarly at the Licensing 2008 International Show.

Headlining the list of products for the hit television series will be a CD from Nickelodeon Music, as well as apparel and electronics, all hitting shelves in June. "iCarly is truly innovative in how it incorporates user-generated content into every show," said NVCP president Leigh Anne Brodsky.

"Our licensees understand how special this property is, so we’ve developed a merchandising program that delivers the same unique qualities that have made the show already such an enormous hit."

The iCarly merchandising program will kick off this June with the eagerly awaited album entitled iCarly — Music From and Inspired by the Hit TV Show. The album will contain exclusive tracks from multi-platinum popular artists including Natasha Bedingfield; Avril Lavigne; Good Charlotte; and Sean Kingston, and three tracks from iCarly star Miranda Cosgrove.

The album will also include the series’ theme song, Leave It All to Me (featuring Drake Bell), which recently charted on the Billboard Hot 100. The CD will also be available in a deluxe fan pack edition, which features four original Miranda Cosgrove songs, exclusive cast dialog, and new songs from and inspired by the top-rated show.

In July, an iCarly line of products will be available exclusively in The Limited Too/Justice stores. The line will consist of apparel, stationery and electronics. Additionally, iCarly will be hitting the DVD shelves in September with the launch of iCarly Season 1, Volume 1. The DVD includes 13 episodes, the making of the Leave It All to Me music video, behind-the-scenes extras, and much more.
iCarly will also make its way to electronics aisles across the country this fall when Imation releases an entire line of iCarly-themed products under the innovative Npower label, available exclusively at Toys ‘R’ Us. Npower is an exciting consumer electronics product line reflecting kids’ comfort and exposure to increasingly sophisticated technology that’s fun, easy-to-use and interactive. The iCarly Npower products will include web cams, camcorders, mp3 players, digital cameras and more.