MUMBAI: Mobile entertainment company PlayPhone, Inc. has entered into an agreement with EMI Music to distribute music ringtones from its extensive catalogue to PlayPhone.com and the network of mobile entertainment destinations that are powered by PlayPhone.

Consumers can customize their mobile phones with all kinds of music ringtones — from classics such as The Beach Boys and David Bowie to current chart-topping artists such as Coldplay, Norah Jones, KT Tunstall, MIMs and Lenny Kravitz.

“The mobile entertainment platform is a powerful way for music lovers to connect with our artists. The team at PlayPhone has the know-how, technology and experience to ensure a consumer-friendly user download experience so that anyone with a mobile phone can have access to some of the best-known musical talent on the planet,” said EMI Music North America senior vice president of digital Lauren Berkowitz.