RealD and Yelmo Cines sign pact for 3D screens


MUMBAI: RealD Inc and Spain’s Yelmo Cines have inked an agreement to install RealD 3D cinema technology on up to 200 screens. The agreement will see RealD 3D Cinema Systems installed in at least 30 Yelmo Cines locations. Installations have already begun with plans for completion later this year.

"We have always been committed to delivering the best possible cinema experience to our customers with the best possible customer service and we think RealD is the ideal partner to achieve this in the 3D business," said Yelmo Cines CEO Fernando Evole.

“Yelmo Cines has been a tremendous advocate for 3D and we look forward to expanding their 3D capabilities across their circuit through RealD technology,” added RealD Europe vice president, cinema and general director Marlene Songin.