Mumbai: RealD announced that it has opened the doors to its first European office, located in London. Bob Mayson, as the newly appointed managing director of RealD Europe, will lead a European team to oversee sales, customer service and operations.  

A native of Leeds, England, Mayson comes to RealD after many varied roles with Kodak. "I have been a supporter and believer in RealD since I saw the first demonstrations of what has now become the market leading solution of choice for cinemas all over the world," said Mayson.

"Following on the success of North America, having a European presence is a natural evolution for RealD," stated RealD chairman and CEO Michael V. Lewis. "Currently, with exhibition partners in 13 countries and over 600 committed European screens we can’t think of anyone better than Bob to manage our operation, and look forward to working closely with him in the coming months to ramp up our London office."

RealD’s next generation 3D experience has garnered more than 90% of the global market for 3D cinema.  Currently, with over 100 exhibition partners, more than 5,500 worldwide screens are committed to install RealD’s platform.