MUMBAI: Redbox Automated Retail and NCircle Entertainment have inked a two-year distribution agreement providing redbox consumers increased access to NCircle titles at the more than 15,000 redbox locations.
The agreement guarantees redbox will feature NCircle titles, including brands such as The Jim Henson Company’s Sid the Science Kid, Dr. Seuss’ The Cat in the Hat Knows a Lot About That!, Dive Olly Dive!, WordWorld, Richard Scarry’s Busytown Mysteries, Johnny Test, Mighty Machines and more.
"Redbox continues to offer families affordable home entertainment. The agreement with NCircle provides busy moms and dads with convenient access to their children’s favorite movie titles at a value through redbox locations nationwide," said redbox president Mitch Lowe.
Featuring a number of Parent’s Choice & Emmy Award winning DVD titles, NCircle specializes in the distribution of quality children’s entertainment.
"We will increase the visibility and reach of our titles nationwide through this two-year distribution agreement with redbox. Redbox rentals allow the consumer to try before they buy. We are confident that the positive rental experience at redbox, coupled with the quality and appeal of our content, will translate into increased DVD sales at retail. This agreement is an exciting opportunity for NCircle, redbox and the consumer," said NCircle Entertainment senior vice president and general manager Debbie Ries.
