MUMBAI: Relativity Media, a long-time client of Rentrak’s Box Office Essentials service, has expanded the relationship by signing an OnDemand Essentials contract to provide performance reporting for the studio’s video-on-demand (VOD) content.

Relativity Media is a next-generation studio engaged in multiple aspects of entertainment including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management, and digital media.

To date, Relativity has committed to, produced and/or financed more than 200 motion pictures. Released films have accumulated more than $15 billion in worldwide box office receipts and 55 of Relativity’s films have each generated more than $100 million globally.

"As a growing force in the entertainment industry, it is crucial for our company to have access to as much research and information as possible in order to make strategic programming decisions. We are thrilled to use Rentrak as our research partner as we roll out our first group of films into the video-on-demand/electronic sell through marketplace," said Relativity Media president, domestic television and digital distribution David Spiegelman.

Rentrak’s OnDemand Essentials processes daily, census-level on-demand data representing over 80 million set-top boxes from 38 cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak’s extensive on-demand data is used by more than 150 network and studio clients.

"Rentrak is excited to expand our relationship across multiple screens with such a dynamic studio to provide the type of granular and reliable media measurement that will help Relativity better strategize and monetize their content offerings on both the big and small screen," said Rentrak vice president of OnDemand Essentials Gordon Jones.