MUMBAI: Rentrak Corporation has inked a long-term TV Essentials contract with Media World, a subsidiary of Imagina US, which is a production company in the US Hispanic TV industry.
The TV Essentials contract will cover four of Media World’s networks including Centroamerica TV, Pasiones TV, Teleamazonas and TV Dominicana.
"Media World is excited to finally have a measurement service that can accurately reflect the viewership of our unique network offerings. Rentrak’s measurement of the entire Hispanic media market will better serve the advertisers trying to reach this disparate and growing TV viewing audience," said Media World vice president of Television Networks Marta Turon.
"Rentrak’s TV database of millions of households shows a granularity and stability that has previously not been available in the market place. As Media World ramps up their ad sales efforts to major advertisers, they need Rentrak’s reliable currency that can accurately measure their niche network offerings," said Rentrak senior vice president of National Network Sales, Advanced Media and Information (AMI) division Carol Hinnant.
