MUMBAI: Even four decades later, Woodstock — the landmark music event featuring the greatest all-time rock ‘n’ roll performers — continues to resonate with America.

This summer, Woodstock commemorative events abound, the media is loving it and so are consumers. A key lynch pin in the phenomenon is Warner Home Video’s new remastered Blu-ray 40th Anniversary Woodstock: 3 Days of Peace and Music Director’s Cut Ultimate Collector’s Edition of the legendary Oscar-winning documentary that has been topping the home entertainment charts since its debut nearly two months ago. Thanks in large part to 18 never-before-seen performances — two hours of rare footage — the title has become one the most successful concert films ever to be sold on DVD.  300,000 units have shipped since the 9 June release and more than 50% flew off the shelves (virtual or otherwise) in the first 60 days.

"We knew that Woodstock held a special place in the psyche of our country, and we’re delighted to see that translate into sales. With the plentiful amount of Woodstock-related events going on and the superb media coverage we’re sure that awareness will continue to grow and carry us through the holiday season when we can expect another big spike in sales," said WHV executive vice president and general manager, theatrical catalog Jeff Baker.

The UCE’s success is also due, in large part, to the amount of attention and glowing reception from the media. Coverage embracing both the ‘60s, the Festival and the DVD is everywhere, both nationally and in major media markets.