MUMBAI: As the exhibition industry continues its conversion to digital technology, Sony continues to expand its 4K customer base with the addition of three unique and innovative circuits: Beach Movie Bistro, in Virginia Beach, Va., Vintage Cinemas in California and Zurich Cinemas in central New York State.

“Our customers are looking to present the most immersive movie-going experience, and the Sony 4K projectors deliver the highest resolution and picture quality. The diversity of these new theater relationships demonstrates how Sony is able to provide everything for success in digital cinema that an exhibitor needs — regardless of their size — starting with the highest-quality 4K projectors and including  financing, technical support, service and more,” said Sony Electronics Digital Cinema Solutions Group senior marketing manager Dianne LaGuardia.