MUMBAI: Predicto Mobile, home to nearly two million participants who cast votes via their mobile phones on news, entertainment and pop culture, is now garnering a celebrity fan base: actress Shannen Doherty was recently spotted texting Predicto.

"You know I’m no stranger to gossip. When my friends and I want to stay in the know, we play Predicto," Doherty said.

The Predicto brand also extends to Predicto TV (predicto.com), the online channel that asks celebrities to show us what they know as they try to predict the outcome in the hottest news that everyone is talking about. Predicto TV has recently interviewed: Kim Kardashian, Lance Bass, Mariska Hargitay, Stephanie March, Suze Orman, Kathy Griffin, Lydia Hearst, Russell Simmons, Gloria Estefan and Joe Namath. Predicto TV has been a fixture on red carpet events all over New York City this summer, including the 75th anniversary of the Apollo Theatre, the American Women in Radio & Television Gracie Awards Gala and the NBA Draft.