Sony strengthens online marketing business


MUMBAI: In a strategic move to capitalize on the steady growth of Sony Pictures Digital Entertainment’s marketing and production group and expand the full range of services offered by Sony Pictures Imageworks.


Imageworks president Tim Sarnoff announced that the marketing and production group has joined Imageworks and changed its name to Imageworks Interactive. In conjunction with the announcement, Emmanuelle Borde, who has led the marketing and production group since 2000, has been promoted to senior vice president of Imageworks Interactive.


Borde will continue to manage the day-to-day operations of Imageworks Interactive and oversee the creative, marketing, production, technology and product development initiatives, both online and mobile, in support of Imageworks Interactive’s clients.


“Imageworks Interactive’s full range of digital marketing and production services expands our company’s offerings. Whether a client is seeking state-of-the-art visual effects and character animation or cutting-edge websites and mobile content, Imageworks is the company to meet that need,” noted Sarnoff.


Under Borde’s leadership, the marketing and production group has developed thousands of websites and digital campaigns for worldwide studio initiatives, including a unified online presence for all of Sony Pictures Entertainment at Her team of marketers, designers, producers and technologists has been recognized with multiple peer awards acknowledging superior work in everything from excellence in design to best marketing strategy.


Sony Pictures Entertainment vice chairman and Sony Pictures Digital Entertainment president Yair Landau said, “As our marketing and production unit continued to grow we looked for ways to build upon that success. Coupling the group with Imageworks was a natural fit. Imageworks Interactive stands to benefit greatly from the experience of Imageworks in infrastructure management, artist development and client services in terms of working successfully with both Sony and non-Sony clients going forward.”


“It’s an exciting move for our group. For the past few years, we have been growing exponentially and building a reputation within our industry. This move not only solidifies a strong base inside the studio but also cements our brand outside the studio as a full-service interactive agency,” said Borde.


Imageworks Interactive provides its clients with comprehensive digital marketing strategy, online research, customer relationship management, product development and website design and development. The unit is specialized in the management and extension of entertainment brands into the digital space. Notable worldwide campaigns include Sony Pictures, the Spider-Man movie trilogy, Surf’s Up, Open Season, Stuart Little, and television sites such as Wheel of Fortune, JEOPARDY! and The Boondocks.