Mumbai: Thumbplay, the mobile entertainment content destination in the U.S has signed a new digital distribution agreement with Sony BMG Music Entertainment, one of the world’s leading global music companies, to add more than 7,000 pieces of content from Sony BMG’s artists to Thumbplay’s already diverse mobile entertainment content catalog.

Through this relationship, Thumbplay’s more than four million unique consumers will be able to access ringtones, music videos, wallpaper, voice clips and mobile games from Sony BMG’s extensive artist rosters, which include some of the greatest superstars of today, as well as some of the most important and influential recordings in history.
 
“The popular artists signed with Sony BMG’s labels are a compelling addition to the Thumbplay catalog,” said Thumbplay CEO and founder Are Traasdahl. “This deal reinforces Thumbplay’s position as the leading U.S. provider of mobile content to consumers who are looking to discover and manage their personalized mobile entertainment experience.”
 
With more than 80,000 pieces of mobile entertainment content under license, including ringtones, wallpapers, games, videos, voice tones and text-based services, Thumbplay has built a strong consumer following and gained broad recognition as a leader in the direct-to-consumer mobile content space. During the last quarter of 2007, Thumbplay announced deals to integrate its mobile entertainment content catalog into the Web and mobile portals of AOL and MSN Mobile, as well as iLike and Qloud, two of the Web’s leading social music discovery services