Universal Music Group partners with Dada Entertainment


Mumbai: Universal Music Group and Dada Entertainment (www.dada.net) have completed an agreement that will now allow Dada.net users access to music from Universal Music Group’s catalogue

Dada Entertainment currently offers SONY BMG’s music catalogue and will add content from other major and indie record labels in the near future.

To celebrate the partnership, Dada Entertainment will offer an exclusive MP3 track from Universal artists Xtreme. Beginning October 21, music fans can download the exclusive MP3 cut, "Es Tu Corazon," exclusively on Dada.net. The tropical/bachata band will release their new album Chapter Dos on November 25.

Fans will also have a chance to win an autographed guitar from multiplatinum artist Toby Keith. The country star’s latest album, That Doesn’t Make Me A Bad Guy, drops on October 28 and features the top five single "She Never Cried in Front of Me." Keith has scored on the Billboard charts with 35 top 10 singles across the span of his career.

"We are thrilled to add music from the biggest record label in the world to Dada.net," said Dada Entertainment CEO Massimiliano Pellegrini. "Universal Music Group is a rich catalogue featuring music from the world’s hottest stars as well as older favorites."

Music fans who sign up for Dada.net are given 15 tokens per month for $9.99. Each token can be redeemed for one download of a full-track MP3, ringtone, or other mobile content including wallpapers and games. All MP3 tracks are DRM-free allowing consumers to transfer their download to any mobile phone, iPod or digital music player. Dada expects to be able to offer users over-the-air MP3 downloads to mobile devices in the coming weeks.

Dada.net users are billed for the service through their phone bill via Premium SMS.