MUMBAI: Universal Music Publishing Group (UMPG) has promoted Cyndi Forman to senior creative director, Nashville. Forman was previously creative director.

Reporting directly to UMPG Nashville president Pat Higdon, Forman will focus on furthering artist and writer development and finding key opportunities for UMPG writers both past and present. Forman has secured many cuts and was responsible for the recent signing of 18 year old artist Hunter Hayes. The writers she works with include recent Nashville Songwriter Hall of Fame inductee Matraca Berg, Jimmy Melton, and Andrew Dorff.

"We are very pleased to have the opportunity to offer Cyndi this well deserved promotion. She is one of Nashville’s most respected ‘songpluggers’ and has definitely earned the respect of her peers," said Higdon.

After obtaining her Music Business degree from Belmont University, Forman became creative director at Balmur Entertainment. In 2002, she joined Almo Irving Music which became part of UMPG in 2003 where she assumed the role of creative director.