Warner Bros. Nancy Drew movie editions On Demand


MUMBAI: Warner Bros. Digital Distribution (WBDD) announced that Nancy Drew and Nancy Drew: Drew’s Clues, a full-length Movies that Pop edition of the film, are now available via On Demand and for Download. Using a strategy for film pioneered by WBDD called Movies that Pop, Nancy Drew: Drew’s Clues immerses fans into the movie through special clues, trivia and behind-the-scenes secrets that let viewers test their own detective skills.
With Nancy Drew: Drew’s Clues, fans of the best-selling literary franchise get to sleuth alongside their favorite teen detective and solve a few mysteries of their own! As Nancy uncovers key evidence, clues appear on screen that gives viewers hints on how she might crack the case. Trivia also appears throughout the movie revealing fascinating behind-the-scenes tidbits about filming, stunts (many performed by Emma Roberts herself) and even Nancy Drew’s distinctive wardrobe.
Magnifying glass and fingerprint powder in hand, Emma Roberts (Unfabulous) stars as Nancy Drew in a fun, witty, modern makeover of the timeless Carolyn Keene book series. While unearthing clues to solve her latest mystery, the death of Hollywood starlet Dehlia Draycott, Nancy not only finds danger, adventure, romance, and the coolest fashion, but also discovers that life in Los Angeles is quite a bit different than her hometown of River Heights. In fact, the biggest mystery the perky, plaid-clad sleuth faces might be how to fit in with the text-messaging teen queens of mean she meets at Hollywood High.
As Nancy Drew is a detective with a unique eye for fashion, WBDD is offering fans a chance to win a $5,000 shopping spree at the store of their choice in the Clothes the Case sweepstakes. By visiting the official website at www.nancydrew-drewsclues.com, fans can enter to win the grand prize, learn more about their favorite teenage sleuth and view bonus clips.
"The ‘Movies that Pop’ model enhances the value proposition of digitally distributed films," said Warner Bros. Digital Distribution director of marketing Stephanie Bohn. "We anticipate Nancy Drew: Drew’s Clues will resonate strongly with Nancy Drew fans of all ages as viewers get an inside scoop unavailable elsewhere. We look forward to bringing additional Movies that Pop titles to market in the future."
Nancy Drew and Nancy Drew: Drew’s Clues is available in a combined 61 million digital cable and satellite households including Comcast, Time Warner Cable, Charter, Cox, Cablevision, Verizon FiOS, AT&T U-Verse, DirecTV and Dish Network, and through other key digital distributors such as iTunes, Amazon Unbox and Xbox. The release of Nancy Drew continues Warner Bros.’ strategy of releasing films On Demand, Pay Per View and for download to own the same day as the film releases on DVD. Since July 2007, Warner Bros. has released fifteen feature length films on VOD day & date with DVD.
"As evidenced by consumer research and title performance, a simultaneous release across all home entertainment platforms is most effective," says Warner Bros Digital Distribution vice president of marketing Michele Edelman. "Our goal is to provide movie fans with maximum choice in how to rent and own our films."
Movies that Pop is a registered trademark of Warner Bros. Entertainment, Inc.