MUMBAI: Warner Bros International TV President Jeffrey Schlesinger has inked a pay-per-view deal with Emirates Cable TV and Multimedia (E-Vision) CEO Humaid Sahoo for its movies in the United Arab Emirates (UAE).
The deal comes close on the heels of the appointment of Dennis Higgins as vice president of National Publicity and head of one of the three teams within the theatrical marketing department. Higgins was earlier working for Intermedia Entertainment, Miramax and Columbia Pictures.
E-Vision will air select features as part of its pay-per-view service which is already underway. Films like Superman Returns, Flags Of Our Fathers, Happy Feet, The Departed, The Lord Of The Rings and The Matrix trilogies are listed in this PPV service.