Mattel will apply its expertise across virtually all product lines including vehicles, action figures, action play, remote control vehicles, handheld electronics as well as games and puzzles.
Speed Racer products are expected to begin arriving at retailers around the world beginning in late March 2008. On 18 July 2008, The Dark Knight, the second Batman film from director Christopher Nolan, will hit theaters.
For their film-inspired product lines, Mattel will utilise the multiple elements introduced in The Dark Knight. A new Batsuit, a new vehicle in the form of the Batpod and multiple key action scenes that set the stage for inspired play. Mattel’s action figure line will feature Batman and the new Batsuit. Tyco R/C vehicles will bring to life the speed and action of the Batmobile and the new Batpod. Additionally, Mattel will release a line of games and puzzles that will capture the film action through board games, puzzles and a special-edition UNO card game.
