Ahead of 3G launch, RCOM & Universal Music ink partnership


Mumbai: Having successfully won the license to offer 3G services in India, Reliance Communications, India’s telecommunications service provider, is readying a chest of services and applications as a prelude to the launch of its 3G services in India. RCOM has got the license to offer 3G services in 13 key circles including Mumbai, Delhi & Kolkata.

Reliance Communications has signed partnership with Universal Music to offer music-related services and content across RCOM’s GSM, CDMA, 3G Mobile and Wireless Broadband platforms. This agreement has been signed with a commitment of substantial investments to be made by both parties to offer 360 degree music experience to customers across all platforms including Voice, WAP, Web, IVR, Blog & through On-Ground Events.

The agreement with Universal is a prelude to RCOM’s 3G launch since Music offers the potential to provide the best consumer experience on 3G network. This is the biggest & most comprehensive music partnership signed in India by a telecom operator. Universal will offer its catalogue of international and Indian music to RCOM. Universal’s music catalogue boasts of Indian & western billboard artists such as Shaan, Sunidhi Chauhan, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga.

RCOM’s agreement with Universal Music is in line with similar deals signed by the conglomerate with other global operators including with UK Orange, SingTel, Digi Malaysia, Bouygues Telecom, France Orange, Belgium Base and other Eastern European Operators.

RCOM and Universal Music will also arrange exclusive Indian concerts with Shaan, Sunidhi Chauhan, Mohit Chauhan and others.

Universal Music India MD Rajat Kakar added, “Wrap around, 360 degree, seamless music consumption on-the-go, on ground, both in India and Overseas are some of the attributes of this exclusive initiative with RCOM which will enthrall and delight consumers in a first of its kind initiative in India.”

As part of the consumer effort Reliance Communications is launching Simply Music Initiative across the country offering services caller tunes, ring tones, Mobile Radio Web Streaming, Full tracks etc for all Reliance customers across GSM and CDMA networks. Simply Music comprises of two unique packs – Gold and Platinum.