Mumbai: Big 92.7 FM has unveiled its new brand identity which fits into each of its new business offerings. The new logo which comes with a bold type face is, according to the company, a reflection of Strength and Simplicity.

The ‘strength’ comes from innovation to be the leading home infotainment platform in the country. It is supported by the Reliance heritage, superior technology, wide range of world class offerings and best in class service. Strength also stands for the vast 45 city network, which allows the radio station to fulfill its endeavour which is to positively impact the lives of people spanning 45 cities, 1000 towns and 50,000 villages reaching 200 million Indians across the length and breadth of the country.  

‘Simplicity’ is essential for connecting with the wide audience of Big. It symbolizes the honest and dependable character of the brand Big and is a sign of assurance.  

This financial year, along with the new logo will see Big 92.7 FM launching a number of exciting and entertaining initiatives. After the success of properties like Chipak ke Jeeto and Sing with Sonu, listeners can expect to be treated to a more exciting fair.

Big 92.7 FM vice president-marketing Anand Chakravarthy said, "The fresh new look inspires us to take Big FM to the next level of excellence. The new logo is a true reflection of the strength of the Big 92.7 FM network and the simplicity in our offerings through which we ensure listener requirements are met."