MUMBAI: Adlabs’ Big 92.7 FM has inked agreements with the music industryÃ¢â‚¬â„¢s top three Bollywood music copyright owners — Phonographic Performance Limited (PPL), T-Series and Yashraj Music.
With this latest initiative, Big 92.7 FM has become the only FM station to have entered into a formal agreement all these three ompanies for all categories of cities (A+, A, B, C & D) for, which FM licenses have been given out.
PPL, T-Series and Yashraj Music are key copyright owners of majority of Bollywood’s music. Following on the heels of the music agreement sign-up, Big 92.7 FMÃ¢â‚¬â„¢s also has an exclusive movie promotion tie-up with YashrajÃ¢â‚¬â„¢s FilmsÃ¢â‚¬â„¢ forthcoming release TaRa Rum Pum.
Big 92.7 FM national programming head Manav Dhanda said, Ã¢â‚¬Å“It is Big 92.7 FMÃ¢â‚¬â„¢s endeavor to reach out to a larger section of audiences and increase our listenership base and this initiative will give us the edge to do so. Music is one of the most important ingredients in our Radio format and through this we will have a great range of assortment to offer our listeners.Ã¢â‚¬Â