MUMBAI: BIG 92.7 FM has launched its station in Jamshedpur adding the 39th station of the network.
In the first phase of its launches, BIG FM set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken the radio station to several mini-metros including Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneswar, Guwahati, Jalandhar, Goa, Bhopal, Baroda, Rajkot, Kanpur ,Ranchi and now in Jamshedpur at the end of which, the total count will be taken to 45.
The station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important programme offering of BIG FM is the ‘Acknowledgement of local Heroes in Society’, which aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.
In a recent survey conducted by Indica Research Consumer Insights Pvt. Ltd., Bangalore, Hyderabad and Chandigarh within few months of being launched in the city, were adjudged the no. 1 station whereas Mumbai and Kolkata stations have been adjudged as no. 2 in their cities, as per the study on various criteria during the period of February – March 2007. Apart from the cities surveyed, BIG FM enjoys leadership in all other cities.
BIG 92.7 FM, Regional Head East, Soumen Ghosh Choudhury said, “We are very excited about launching in the city of Jamshedpur. We are the first private radio station in the region to do so. The programming mix of the station with programmes like BIG Chai, Hello Zindagi, Jeo Jamshedpur and Sun Zara have been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Jamshedpur. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station.”
