BIG FM is radio partner for Cash


MUMBAI: BIG 92.7 FM will be the exclusive radio partner with BIG Music for Anubhav Sinha’s Cash. The film stars Ajay Devgan, Suniel Shetty, Ritesh Deshmukh, Zayed Khan, Dia Mirza, Esha Deol and Shamita Shetty.

The music of the film will be released on 28 June and will be premiered on BIG 92.7 FM’s breakfast show – the BIG Chai. RJs Archana Jani and Vrajesh Hirjee will interview the cast and crew of the film along with the music directors. This will be followed by a playout of each song from the album exclusively for 10 days across all BIG 92.7 FM Stations, nationally.

To promote the music of Cash, BIG 92.7 FM began with a six-day build up of the music through teasers and countdown spots prior to the premiere of the music album. Music directors Vishal-Shekhar will be taking listeners through the process of the making of the songs, interviews of singers on their experiences along with contests on-air offering autographed CD’s of the film’s music etc.

Listeners will also get to meet ‘Cash-to Mukherjee’ – the comic on-air character, synonymous with the film, who will chat with the stars of the film and share some candid conversations on their investment funds, tips for listeners on ‘How to make more Cash’, confessions by listeners on any act of robbery that they would have done in their lives.

Cash will be released by worldwide by Adlabs Films and the music will be on BIG Music.

BIG 92.7 FM national marketing head Anand Chakravarthy said, “We select the films that we associate with, very carefully and ensure we put together interesting and innovative contents around the film’s theme. It is our endeavor to offer our listeners wholesome entertainment that is of interest and relevance to them. Our innovative campaigns, high interactivity and interesting contests centered around Cash, are sure to ensure high listener involvement.”

BIG Music CEO Kulmeet Makkar added, “Cash is the first mainstream Bollywood release on Reliance ADAG’s new music and home video division under the brand name of Big Music and Home Entertainment. We are thrilled with the music created by this successful team of Anubhav Sinha and Vishal Shekhar.”

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