MUMBAI: BIG 92.7 FM, Hyderabad in association with DVV Danaiah have launched the music of Ravi Teja’s film Krishna. Directed by VV Vinayak, the movie features renowned actor Ravi Teja and actress Trisha. The music launch was hosted by BIG 92.7 Fms RJs Sekhar and Ishika.

As an exclusive radio partner, BIG 92.7 FM has on-air and on-ground plans for the Krishna in order to create buzz. It has started the promotion of the movie by exclusively premiering teasers of the music starting 27 December and on 28 December all songs of the movie premiered for the first time on radio on BIG 92.7 FM.

The station will feature interviews with the cast and crew of the movie and also run contests for its listeners across Hyderabad, Tirupathi and Vishakapatnam.

BIG 92.7 FM, Programming Head – AP Cluster, Swapna said “We are extremely excited to join hands with one of Ravi Teja’s most expected movies. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie which will generate listener interest and thereby promote the movie far more effectively. With the clutter-breaking ideas, innovative campaigns and other interesting stuff centered on Krishna, we are sure that our entire on-air package will make for great content and listener involvement.”