MUMBAI: BIG 92.7 FM has appointed Raj Kambhoj as its director – rural activation. With over 14 years of experience in conceptualising events and creating multi-brand properties, Kambhoj will be spearheading the rural activation wing at BIG 92.7 FM.

Given the network of BIG 92.7 FM, which is spread across 45 Indian cities, Kambhoj’s main area of focus will be to create rural activation properties and conceptualise events, which will be amplified on radio. The task ahead for Raj will be to optimise business opportunities available in the tier II and III cities tapping the 193 districts that BIG FM covers while touching almost 200 million Indians across the country.

He has worked with some of the leading activation companies ranging Ogilvy Action (Outreach), Starcom XPANSE Asia and Showtime Events.

BIG 92.7 FM business head – allied business Rabe Iyer said, "Raj with his rich experience and in-depth knowledge of rural India brings tremendous value to the business. Given our network strength and spread across a large number of tier II and III cities, it is only natural that we optimize value being offered to clients. The business potential of activations is large but largely untapped. Raj’s entry is sure to help us reach out to larger audiences and offer Clients various platforms to be able to reach out to the consumer. We welcome Raj on board and are confident of this business wing yielding high returns."