MUMBAI: BIG FM’s Hyderabad station will be the exclusive radio partner of South star Mahesh Babu’s upcoming Tamil movie Athidhi.

Big FM has on-air and on-ground plans to create buzz around the film and has started airing teasers from the film. On 27 September, all the songs from the movie will premiere on the station.

The film also stars Amrita Rao. Additionally, Malaika Arora Khan will also be seen in an item song in Athidhi opposite Mahesh Babu.

BIG FM will air interviews with the cast and crew and run contests for its listeners across Hyderabad, Tirupathi and Vishakapatnam. Contest winners will get a chance to meet Mahesh Babu.

BIG Hyderabad station director Ashwin Padmanabhan said, “With the clutter-breaking ideas, innovative campaigns and other interesting stuff centered on Athidhi, we are sure that our entire on-air package will make for great content and listener involvement.”