MUMBAI: Ghazal maestro Jagjit Singh releases a brand new ghazal album, Inteha after a period of 2 years. The entire ghazal album will also be released on home video, featuring Jagjit Singh in a collector’s edition.
The album is a part of the three album deal that BIG Music had signed Singh. The first album was the Gujarati ghazal album ‘Jeevan Maran Chhe Ek’.
Post the success of their first collaborative album, BIG music has convinced the ghazal maestro to return to his forte – the romantic ghazal – after a long hiatus. Singh has composed and sung for all tracks, while the lyrics have been penned by a team of young lyricists – Aalok Shrivastav, Payyam Sayeedi, Faragh Rushvi, Rajendranath Rahbar, Sanjay Masoom, Amjad Islam Amjad and Naseem Ajmeri.
The album features six romantic tracks and two ghazals. In modern times, music genres like ghazals need to be marketed differently, especially as music becomes more ‘visual’. Keeping this in mind, BIG Music is releasing the entire album on home video format. All 8 tracks in the album have been shot on video; DVDs and VCDs of which will be released next month. This format has greater relevance for the contemporary audience, and BIG Music plans to exploit this distribution platform as well.
The album is a kick-start to the ‘Inteha’ tour, where Singh will be performing across USA and Canada for the next 2 months. BIG Music plans to reach out to Singh’s fans by synergizing with these concerts. The label plans to make available the music CDs at the concert venues apart from targeting all major music retails stores across the nation.
Singh shared his thoughts on the release, “All my fans have been asking for ‘new’ ghazals since a long time. This is my ‘Inteha’ of gratitude for all their love and support. My association with the BIG Music team goes a long way. BIG Music has been a very supportive partner and I hope everyone is happy with the results.”
BIG Music & Home Entertainment chief executive officer Kulmeet Makkar – is happy with the launch. “This is a proud moment for us. We were looking at doing something different in the ghazal genre. This album is nothing short of a resurgence of ghazals. It also sees Jagjit Singh returning to his old era of ‘romantic’ ghazals. The album is an exceptional collection, beyond just the ghazal genre, and I am sure this will be treasured by all music lovers.”
BIG Music has planned a slew of marketing activities for promoting the album. The release of the album will also be first-of-its-kind, with an in-flight launch. BIG Music has collaborated with Kingfisher Airlines to release the music in one of the Mumbai – Delhi flights, where all passengers will get autographed CDs from Singh. There would also be a photo opportunity for Kingfisher patrons. The special edits of the videos, which will be telecast on all TV channels at high frequency, several print, radio & news channels interviews have been scheduled. As part of the promotion, BIG Music will be organizing interviews and store visits in Delhi.
