MUMBAI: Fever 104 FM has undertaken an initiative for celebrating Asha Bhosle’s birthday. The radio station will be hosting a special week long celebration of Asha Bhosle’s songs with Fever Tape Recorder, which is a special segment featuring her retro songs all through this week.

Asha Bhosle will also be featured on different shows on Fever 104 FM throughout the week. Taking the celebrations on-ground, Fever 104 FM will be talking to different people about their experiences and personal life story linkages with Asha Bhosle’s songs. Listeners will be invited to share their most personal memories and their feelings attached with Asha Bhosle’s songs. All through the week listeners will also get to win Asha Bhosle CD packs. The giveaways will also include "Precious Platinum" – Asha Bhosle’s album that got inducted into the World Greatest Albums of all Time list.
 
Asha Bhosle said, "I am really happy about the way Fever 104 FM has taken this initiative of celebrating my 76th Birthday. I thank Fever 104 FM and it’s listeners who have made this occasion memorable for me."

Fever 104 FM Mumbai station head Neeraj Chaturvedi said, "Asha Bhosle has redefined bollywood music. We are very happy to host her on our station on this occasion. In her honor we are playing the very best of music for our listeners. We are also very proud that Asha Bhosle’s album "Precious Platinum" has got inducted into the World Greatest Albums of all Time list. We hope that our listeners will enjoy the on air celebrations that we have lined up for them in her honor."