Mumbai: The Global Indian Music Academy (GIMA) kicked off the voting process to adjudge the winners of the GIMA Awards 2011 to be held on the 22 September at the Kingdom of Dreams. In its second year, GIMA continues to honor artistic achievement, technical proficiency and  excellence in Indian music.
 
GIMA is based on a peer-voting system wherein the first ever established Academy of over 280 members ranging from Industry stalwarts, music directors, producers, technicians, composers and leaders in the music business, come together to cast votes for nominees across the GIMA Awards categories deciding the  winners.
 
GIMA’s goodwill ambassador Asha Bhosle officially opened voting by casting the first symbolic vote. Speaking on her role Bhosle said, “GIMA provides a unified platform for musicians across the country, giving equal prominence to film and non-film music making for a holistic awards presentation.”
 
Key members of the GIMA Advisory Board, Jury and Academy also attended the conference including, Pyarelalji, Dr. L Subramaniam, Alka Yagnik, Shankar Mahadevan, Jagjit Singh, Bhushan Kumar, Pankaj Udhas and Vijay Lazarus.

The Global Indian Music Academy Awards will air in October on Colors. “Last year, GIMA’s telecast on Colors had over 20 million people tuning in for the show. We hope to repeat this feat with more success in its second season on our channel and look forward to a fulfilling partnership going forward,” said Colors CEO Raj Nayak.