MUMBAI: Multi Screen Media has launched a new Hindi music channel called MIX.

The offering from the MSM bouquet is a destination dedicated to music. Coming from the SET, MAX, PIX and SAB family of channels – MIX  promises an expansive library of Hindi film songs spanning all eras. Served through a theme based music play out suiting the need of the hour, these songs set up MIX as a channel where everyone will find their favourites everyday.

In addition to the extensive music playout, MIX will maintain its undeterred focus on content by producing packaged shows offering user generated content to people profiles executed in musical fashion.

Moving into the gap created by erstwhile music channels rechristened as ‘youth channels’ and other music channels dishing out non-music content as interstitial programming, the channel is confident that viewers shall enjoy MIX as a channel that remains true to the music genre.

MSM COO NP Singh said, “This offering from our bouquet reiterates our commitment to bring the best in entertainment to our audience. MIX is and shall stay true to music.”

MSM CEO Mr Man Jit Singh added, “We are glad as the launch of MIX comes on the heels of our flagship channel SET securing the No 2 position, and other channels, MAX, PIX and SAB doing extremely well in their respective genres. All the channels from the MSM Network share the same philosophy of best in class entertainment for the viewers, and with our latest offering MIX, MSM Network is looking at achieving a period of growth and development in the future.”