MUMBAI: Kai Ittare Caru, Big Hero Yaaru?, India’s biggest radio reality show presented by BIG 92.7 FM in association with Hyundai Motors’ newly launched Hyundai i10 kick started on 18 January at Sigma Mall, Cunningham Rd, Bangalore.
 
25 participants from across Bangalore city will fight it out to win the brand new Hyundai i10. A live webcast of the entire program is available on the company’s microsite www.big927fm.com/chipak.
 
The event was flagged off by Commissioner of Police Achuta Rao along with Sandalwood celebrity Priyanka Upendra, singer and music composer Rajesh Ramanthan and actor Prajwal Devaraj. People were flocking to the venue in herds to wish the participants luck and witness the endurance test live! Popular Kannada band Swarathma also performed live during the evening.
 
The on ground arrangements for this event are being put together by BIG Events.
 
Keeping in mind the level of difficulty and challenge involved in the contest, BIG 92.7 FM has provided an emergency medical center, ambulance, security, special rest rooms, doctor recommended food as per diet, tight security, monitors to ensure tracking of the participants etc.
 
BIG 92.7 FM will be covering the event live from the venue and will cover interesting insights of participants, how tough the competition was, parents’/friends’ feedback and the excitement among the crowds.
 
Speaking on the occasion, BIG 92.7 FM regional director – south Sabita Kath said, “The response received from the people of the city for the entry phase has been overwhelming. BIG 92.7 FM is proud once again, to offer our listeners wholesome entertainment both on air and off air. We have made all necessary arrangements to ensure smooth running of the activity and are looking forward to the city’s support to come and cheer for their favorite contestant. This is an excellent format for a radio realty show and we are proud to be hosting this event.”