Mumbai: Telecom provider Vodafone Essar has associated itself with pop diva Madonna for her latest album launch Hard Candy. Vodafone is offering a chance to its subscribers to download album tracks before they are available anywhere else.

Vodafone has globally tied up with Warner Music to have the music of Hard Candy exclusively available to Vodafone subscribers as a special premier. This is a first-of-its-kind initiative by a mobile service provider.

Subscribers of Vodafone will get access to a different song every day. These tracks include Candy Shop, Miles Away, Give It 2 Me, Heartbeat, Beat Goes On, Devil Wouldn’t Recognize You and She’s Not Me.

Vodafone customers will also have access to four full length videos from Hard Candy and special access to 30 Madonna tracks as ringtones from the catalogue, for the first time ever.