Mumbai: MSN India has come on board as the exclusive online partner for the launch of Noddy, the English musical based on the children’s character created by British author Enid Blyton.

Noddy is a little wooden boy who lives in place called Toyland and loves driving his friends around and delivering parcels in his little red and yellow taxi.

MSN India will offer children an opportunity to experience Noddy through its exclusive videos of the live musical performance that would tour different Indian cities in August and September, including Mumbai, New Delhi, Kolkata, and Bangalore.

MSN India executive producer Krishna Prasad said, "Across the world, Noddy is a character adored by young children. We are excited to bring Noddy to children in India by collaborating with the musical, Noddy and the Treasure Map.

"Our strategic tie up with MSN India will help us take the show across the internet audience in India and connect with young people," said Just Because It’s Children managing director Kavita Bedi.