MUMBAI: Nokia has launched its music store service in India, which will offer over three million international and Hindi film and regional soundtracks across all genres. To begin with, the consumers can experience Nokia Music store (http://music.nokia.co.in) via inbox vouchers included in all XpressMusic handsets and select Nseries devices and ESeries devices such as N97, N86, E71, E63 amongst others.
Nokia has tied up with international music labels such as Universal Music Group, Sony Music, EMI and Warner and independent Indian record labels including T-Series, Yash Raj Music, Saregama, BIG Music and Venus. The company has also partnered with Indian Music Industry (IMI), a consortium of over 150 music companies, to give consumers an opportunity to discover and enjoy their favorite music on the go across genres and languages. Nokia has also signed up with GIRI and Phoneytunes for access to South India and North regional content respectively.
Additionally, Nokia also used the Nokia Music Connects platform to showcase three music devices – Nokia 5630 XpressMusic, Nokia 5530 XpressMusic and Nokia 5230. The new devices are Music Store compatible and would be available in the Indian market later this year.
Nokia executive vice president – sales Timo Ihamuotila said, "Music is an all-consuming passion with most people, especially in a country like India where it is an intrinsic part of the culture. Nokia is committed to connect people to what matters to them and with our pioneering music services and devices, we are well-placed to bring a great experience and immense value to the consumers. We also believe that the scale and reach of Nokia’s customer base creates a significant opportunity for artists, labels and other music industry stakeholders to generate additional revenue for their offerings."
Nokia vice president, music Elizabeth Schimel added, "We are delighted to launch our 21st Music Store in India. With over three million tracks, India Music Store will have the most diverse portfolios of content, covering 20 genres and almost 90 per cent of the local music in India. Moreover, with game changing solutions like the distribution of music redemption vouchers, improved user experience and the cooperation of our vendor partners, the Music Store will revolutionise the music industry."
Nokia India managing director D Shivakumar said, "Music is a very local experience and that is why the India Music Store has content from Oscar winner AR Rahman to the golden voice of yesteryear’s KL Saigal, from South’s Yesudas to East’s Bhupen Hazarika, along with the international majors. I would like to take this opportunity to thank the entire music industry and our esteemed partners for helping the Music Store come alive for the Indian consumers."
