Percept’s Sunburn festival to begin on 27 December


MUMBAI: Percept’s Dance & Music Festival Sunburn, 2010 will be held from 27 December- 29 December at Candolim Beach, Goa.

The festival ranks 9th in the world according to In its 4th year, the Sunburn festival will be a three day extravaganza packed with a line-up of over 60 acts.

Tuborg is the presenting sponsor for Sunburn Goa, 2010 and the associate sponsor is XXX Energy Drink also co-sponsored by Vh1, MTV, Bailey, Saint Juice, Eristoff and Bingo.

DJ Ferry Corsten , solo artist Axwell, Brian Transeau, Richard Durand, Pete Gooding, Sultan / Ned Shepard / Nadia Ali (live), Aly & Fila, Funkagenda, Pearl, Jalebee Cartel, Ma Faiza, Protoculture (live), Xerox & Illumination (live) and B.R.E.E.D. will come together for the festival.

Percept joint managing director Shailendra Singh said, “Sunburn brings together some of the best DJs across the globe at the world’s most popular tourist destination Goa, with the dual objective of consolidating and showcasing some of the most amazing global talent and fostering a spirit of community and harmony through the universal medium of music. This festival has been in line with some of the largest international music festivals and has also been ranked by CNN as one of the Top 10 Festivals in the World. The response we have received from the Indian audiences over the past 3 years has been amazing which just goes to prove that this genre of electronic music has been catching on at a rapid pace across India. Sunburn 2010 will feature some of the best global talent and promises to be an unforgettable electrifying experience!”

Sunburn Festival director Nikhil Chinapa said, "Sunburn has a life unto itself that extends far beyond the music that’s played there, or the three days of the festival in Goa. For some of us, getting Sunburnt’ is slowly evolving from merely being in Goa… to a philosophy and a way of life. I for one can’t imagine December without it.”

Carlsberg India director Marketing Devapriya Khanna said, "We are proud to associate with the Sunburn festival that represents fun and music. The essence of Tuborg – The Fun Starter is centered around fun, using music as a platform, which has greatly increased its popularity among the youth world over including India. The brand is associated with some of the biggest international music events and is synonymous with Green Fest in Europe, Roskilde Festival in Denmark and the Download Festival in Great Britain. As the worldwide slogan "The Fun Starts Here!" suggests, the brand is aimed at consumers who are youthful, "with it", social and who want to live life to the fullest. Sunburn Festival provides us with the perfect platform to reiterate our core messaging amongst our target audience."

Sunburn Goa, 2010, has created a brand new Sunburn Anthem & Video Contest. The contestants will be given original parts of the track, Love Story by Nadia Ali, the official Anthem for Sunburn 2010, which they will need to remix into an original super-fresh composition. All entries will go through a short-listing process via an established jury of the DJ world, comprising of Nadia Ali herself, along with Sultan, B.R.E.E.D., Nikhil Chinapa, BLOT, Kurnal Rawat & Elsie Nanji. The winner will be awarded the opportunity to go on the Sunburn main stage and the winning track will also be featured on the Sunburn Anthem compilation along with acclaimed international & domestic artists. The winner also gets an all-expense paid trip to Goa. The runners- up will also have their mix featured on the Sunburn Anthem compilation, and will also win free passes to the festival and loads of Sunburn goodies.

Sunburn Goa, 2010, is giving a chance to all visual jockeys (VJs) to showcase their talent. All contenders will be given a 60 second B.R.E.E.D. track to create a visual extravaganza on. The winning entry will get the opportunity to be part of Sunburn’s New Experimental Stage, besides winning goodies and a free entry to Sunburn Goa, 2010.